Saturday, 10 May 2014

Movie Posters - Relevant Designers

As before the start of this brief I had very little idea of what an alternative movie poster really was I thought it would be helpful to look at some of the artists suggested in the brief. 


Saul Bass






The Man With The Golden Arm
1955

Very simple and flat like those I looked at in the previous post. This does not look like it was designed over 50 years ago, and this is due to the simplicity, it still looks relevant today. 



Vertigo
1958

Very visually relevant to the film. The typography is an important part of this poster working with the style of imagery 



The Magnificent Seven
1960

Very simple but this helps create the impact movie posters should create. Again this would not look out of place today because of this level of simplicity. 
It is interesting how the title and director features so small in this example. 



The Fixer
1968

This almost looks like a lino print with the style of the illustration. This is very simple in colour with just black on blue. This would work with the brief we have been set as I could simply print black onto blue stock. 



The Two of Us
1967

This again has similarities to some posters I looked at in the previous post with the silhouette style rather than detailed illustration. These posters I feel create a lot more impact than those seen today as all these look so different to each other, you get much more of a sense of the film than you do with the photographic film posters seen today that tend to all look very similar. 



The Shining
1980

A very famous film with a recognisable image to represent it. This is a good example of only using what is needed in a poster as this really creates impact and communicates the film with not a lot of detail at all. 



Heinz Schulz-Neudman


A different shaped poster which creates impact due to the difference. I am not sure whether this was chosen to be this colour or it is simply due to restrictions at the time but I really like the colour choice and feel the elements of the poster work really well together crating a visually interesting layout directing the attention to the figure. 


Olly Moss

These are more contemporary than those I have been looking at and so were more similar to the ones I looked at in the previous post, but there was still a lot of similarities with the older posters. 



A really clever use of negative space!
The simplicity ensures this is seen and appreciated by the audience. 



Gradients have been used here giving more depth to the poster. This shows that amp's don't have to all be flat. The design fills the poster in a really clever and considered way. 



Again texture has been used in parts here to make an impression. The limited colour palette attracts attention where needed to the black footprints. 



Bill Gold

"A designer who created the posters for some of the best-known films in history, Mr. Gold struck that tricky balance between art and commerce, creating works that won design-world plaudits and enticed audiences to buy tickets."





Although very old now you can see the influences such posters like these still has today as the blending of characters is still used.
The way in which the actors surnames are in a larger point size is also something still seen today creating a hierarchy with type. 



A much more feminine poster but using the same painterly techniques. 
Although painted the simple colour scheme is still applied.



Becoming more modern but again simple and organised. 




Even when using photographing images simple structures are put in place to create impact, here this is done with the stripes. 



All City Media

This is a studio in London that specialises in design for film. 

http://www.allcitymedia.com

I selected the following two examples as they are landscape and all the examples I have seen so far have been portrait. 


It is interesting how the type has been combined into the image, but is still the main focus due to the weight of the type and the other more muted colours used.



This shows how colour can be used to draw attention and create hierarchy as you immediately look at the man first as he features more colour, and then you notice what is behind him. Creating such hierarchy with imagery is something I think I could play with within my poster. This could create a really interesting and fun poster. 



After looking at all these examples I feel I have a really strong idea of what an alternative movie poster can be and the techniques that are often applied. I feel a lot more confident in starting the design process myself now. 

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