I found many sources that state the cleansing benefits of mint.
Mint acts as a cooling sensation to the skin and helps in dealing with skin irritations.
Mint has a unique property that soothes and calms itchy and infected skin. It has potent anti- inflammatory and anti-bacterial properties which work wonders on acne prone skin, and is often used in a number of cleansers, toners and in some lip balms as well. The strong antioxidants present in mint leaves leaves the skin with a natural glow and rehydrate dull and dry skin. Mint has a high content of salicylic acid which helps prevent pimples, blemishes and even helps get rid of blackheads. The compounds present in mint helps in faster shedding of dull and dry skin which in turn helps avoid clogging of pores resulting in pimple free skin.
When applied topically in oil, ointment or lotion, mint has the effect of calming and cooling skin
Although many of these benefits would be for the face such as to prevent acne, many would also benefit the skin and be pleasant in general such as the cooling, calming effects and giving a natural glow.
Mint is widely thought to be a refreshing scent and therefore would be beneficial for such body washes.
Molton Brown, a brand of body washing products, sell a 'Water Mint' scented body wash ...
This is described as 'A refreshing bath and body wash blended with Croatian water mint and buchu extracts. Put the daily grind on ice with this ultra-chilled body wash - perfect for active lifestyles, early morning showers and giving your skin a boost'.
Again this reiterates mint as a desirable fragrance and quality to include within products for the body.
This has clarified my idea of using mint as the key scent throughout the brand and from learning about the calming, refreshing qualities and the way it can clear impurities it has lead me to think the design should be clean and crisp with a level of simplicity to represent the clearing of impurities.
A mint colour will also be beneficial in communicating this as a concept.
This has also been really helpful as I feel I can include some of these benefits when I describe the products on the packaging and in any possible promotions. The desirable effects such as the refreshing and calming nature should be included where possible.
I am now starting to question the name Rinse, as it doesn't link to mint in any way. I am not sure if it will be enough to just communicate the mint aspect through visuals aspects of the brand and through the scents.